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Key Takeaways
- 1📊 SunRisers now operates franchises across three major T20 leagues: IPL, SA20, and The Hundred
- 2🏆 Acquisition represents SunRisers' expansion into English cricket with 100% Yorkshire stake purchase
- 3💡 Rebrand follows pattern of new ownership transformations in The Hundred tournament structure
- 4🔮 SunRisers plans aggressive cricket strategy at Headingley, targeting passionate fan engagement
"Sunrisers acquired 100 per cent of Yorkshire's stake in the team for the Hundred tournament"
SunRisers has completed its acquisition of the Northern Superchargers franchise in The Hundred, rebranding the Yorkshire-based team as SunRisers Leeds. The move marks the latest franchise rebrand under new ownership in English cricket's premier T20 competition.
SunRisers, which already operates SunRisers Hyderabad in the IPL and SunRisers Eastern Cape in the SA20, acquired 100 percent of Yorkshire's stake in the team. The rebrand signals the franchise's expansion into English cricket and continuation of its global cricket portfolio strategy.
Building the Orange Army in England
Kaviya Maran, owner of the SunRisers franchise, announced the rebrand with characteristic ambition. The ownership group plans to leverage its experience from India and South Africa to establish a competitive presence at Headingley.
"Orange Army has always shown up in huge numbers with pure passion, from India to South Africa. It's time to paint Headingley orange." — Kaviya Maran
The franchise emphasized its commitment to aggressive, fearless cricket while building emotional connection with supporters. SunRisers Leeds joins a growing list of The Hundred franchises that have undergone ownership and branding changes, reflecting the tournament's evolution and increased investment from international cricket entities.
