ICC–Marriott Bonvoy deal reshapes global cricket fan travel

ICC has locked in a major off-field signing, announcing a multi-year global partnership with Marriott Bonvoy that runs through to 2029, aimed squarely at upgrading how fans travel for big-ticket tournaments.

Marriott Bonvoy to power stays for ICC events till 2029

Under this deal, Marriott Bonvoy becomes the Official Accommodation Partner for all ICC men’s events through the next cycle. For Indian fans planning those dream trips – from the ICC Men’s T20 World Cup 2026 in India and Sri Lanka to future global tournaments – this tie-up promises easier access to premium hotels and loyalty benefits wrapped directly into the cricket calendar.

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The partnership aligns a massive global hotel network with the sport’s biggest stages, meaning that whenever fans chase their teams across continents, tournament-linked offers and curated stays are expected to be part of the package. For travelling supporters, especially from cricket-mad markets like India, it’s a clear sign that fan experience off the field is now as central to planning as the action in the middle.

For the ICC, this is more than branding on a backdrop. It’s a way to stitch together cricket’s global footprint with a trusted travel ecosystem, making it smoother for families, fan groups and tour operators to plan multi-city, multi-country trips around marquee clashes.

With T20 leagues booming and ICC events drawing record crowds, tying accommodation directly into the official ecosystem could become a template for how top-tier cricket is consumed in the late 2020s – not just watched, but fully travelled and lived.

Indian fans eyeing 2026 and beyond can now think in one breath about visas, tickets and hotel points – a sign of just how big the game’s commercial and fan-engagement ambitions have become.